VERJARI LIGHTS UP TEXTILE INNOVATION!
Improving the comfort and performance of outdoor sports enthusiasts is the mission of Verjari®, a start-up powered by NEOMA.
Incubated by NEOMA BS since its creation in 2018 by Antoine Verhille (PGE 2012) and François Sandjari, Verjari ® is a French sports brand specialising in innovative textile technologies. The company, with more than 15,000 customers and without any particular form of financing, has experienced rapid and independent development.
Verjari® develops innovative sports apparel, such as the V-DRY project (waterproof textiles) or the V-LIGHT project (phosphorescent textiles). The company has successfully managed to launch new innovative products through a its unique blend of product/market and digital marketing/E-commerce expertise.
A number of sports brands, such as Au Vieux Campeur and Endurance Shop, already distribute the brand’s products. However, most of the brand’s sales are made online via verjari.com.
Verjari® aims to become recognized as a leading innovative sports textile brand. Originality and quality are the key features of a strategy based on speed to market of new technologies and “luminosity” (the importance of the technologies’ visual aspect).
With more than 15,000 customers, the brand is already making a profit and is beginning to look to investors to accelerate its development.
The brand has a number of projects lined up for the future, such as one based on a new material called Graphene, a material that, according to its founders, has combined properties that have never been seen before : lightness, breathability, anti-UV, anti-static among others…!
Antoine and François have just completed their latest crowdfunding campaign. Congratulations to them! You can always participate-> https://bit.ly/2YzIBlD
