Red Bull Basement University : Red Bull gives wings to ideas too!

On Thursday, October 11, the Rouen-based NEOMA Business School Incubator, together with the Déclic Entreprendre association, had the pleasure of welcoming the Red Bull team to the School campus for a day of entrepreneurship and creativity!

Red Bull Basement University is an operation that invites students from 17 countries to dream up innovative concepts that contribute to improving campus life. The challenge is initially divided into national competitions. Then, after a selection process, each national winner is given one month to develop a prototype with a team of experts

It is an opportunity for young people from all over the world to activate their brain cells, share their ideas and then contribute to shaping tomorrow’s education. Through this hackathon, students are positioned as actors on their own campuses rather than just guests.

To get the day off to a flying start, Hugo Sallé de Chou, co-founder of the startup ‘Pumpkin’, presented his entrepreneurial experience to the students in an atmosphere that was both friendly and sincere. Highly transparent concerning the different steps involved in creating his person-to-person mobile payment application, Hugo reminded students that, “the most important thing about being an entrepreneur isn’t so much having the idea of the century, but rather wanting to do something, to create something, in short, to move!”

After this initial period of inspiration, the students had time to work on their ideas in small groups during a creative workshop run by Borna Scognamiglio, CEO and co-founder of the PIXIS coaching company. The pitches were then recorded on video with the help of the FBEye association, so the groups could then upload their ideas to the Red Bull website and apply to the Red Bull Basement University.

Morgan Franc, 4th year GBBA student on the Rouen Campus, and event co-organizer, discusses the experience: “Organising this event was a real challenge! I think the 80 students present really appreciated the quality of the entrepreneur’s involvement and the workshops, that allowed some of them to discover what entrepreneurship really means.”

For Anthéa Brault, Vice-President of the entrepreneurial association Déclic Entreprendre, this is another opportunity to raise students’ awareness of the process of entrepreneurial creation. “The entire Déclic Entreprendre team works all year round to encourage entrepreneurship among the School’s students. The Red Bull Basement University format was extremely interesting because the creative workshop really made it possible for students to experience the reality of the entrepreneurial world. I hope their ideas will really develop into future start-ups.”​​

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