Coup de Pouce 2022 competition: 3 award-winning startups at NEOMA

3 May 2022 By

End clap for the Coup de Pouce 2022 Contest! On Thursday April 28, the Grand Final of the Competition took place in the Parisian premises of NEOMA Business School, on the first floor of the Incubator.

Out of 24 files presented, 8 competed for a final pitch in front of a jury made up of professionals and administrators from the Le Roch – Les Mousquetaires Foundation.

“The Le Roch-Les Mousquetaires Foundation is a partner of NEOMA Business School for the organization of its Coup de Pouce for the seventh consecutive year. It is always a real pleasure for us to discover new nuggets, carried by students and young graduates fully committed with the entrepreneurial fiber pegged to the body. And to encourage the most dynamic teams, we are giving three prizes (€10,000, €6,000 and €4,000) to the winners. This is the spirit of our business plan competition,” explains Nathalie Moock, General Delegate of the Le Roch–Les Mousquetaires Foundation.

The three winners are:

1st prize: DISCLOTHED PARIS which wins an endowment of 10,000 euros

Ready-to-sew clothing brand: sewing kits including everything you need to sew your own clothes yourself. The kits include a sewing pattern, luxury fabrics and haberdashery. Tutorial videos are also created for each model offered.

“I feel extremely grateful to have received the 1st prize of this competition!” enthuses Cécilia Hollender (PGE 18), the founder of Disclothed Paris. “Basically, my startup is a “passion project”. I created it with few means, so it is a real godsend for me to receive this endowment. Thanks to this prize, I intend to develop my next models more quickly and above all to focus on more aggressive digital communication actions in order to make the brand known.”



2nd prize: ROOMERS who wins an endowment of 6,000 euros

The project: platform for connecting property owners and tenants.


The founders: Romain Cuny and Romain Kraemer, both NEOMA PGE graduates in 2021

3rd prize: GOIIAV which wins an endowment of 4,000 euros

The project: aggregator of sports videos for all audiences, with the possibility of booking coaching sessions online. In three words, the “Netflix of sport”!


The founders: Nicolas Peyron (PGE 21) and Alexis Papon

“We are very happy to offer our incubated startups the opportunity each year to participate in this major competition, thanks to the commitment of the Le Roch – Les Mousquetaires Foundation by our side. Beyond the endowment which represents an obvious advantage for a young entrepreneur, this competition also encourages our project leaders to surpass themselves, to present their startup in a clear and convincing way. It is an excellent exercise which they then use in the development of their activity. » Denis Gallot, Director of the NEOMA BS Startup Lab.

See you next year for the eighth edition!